From gold miners and farmers to cowboys, counter culture activists, bikers, movie stars, artists, and Silicon Valley techies, denim has transcended time, culture, and class. For most men, denim is very personal and evokes strong passion.

These days, it is difficult to get hold of a good jeans though. Substandard hardware and compromised construction in flimsy fabrics go literally against the grains of denim - removing its beloved, hard-wearing characteristics. To call the ubiquitous stretch fabrics these jeans are made of “denim” demands a serious stretch of imagination! They eliminate the joy of wearing the jeans over and over, letting it mold to the body and become part of our self-expression.

In Ontake, you will find a rugged, no-frills, mid-rise jeans in hefty organic selvedge denim from Candiani, one of the best mills in Italy. Slim-straight fit, with a slight taper providing a clean silhouette. The Ontake transcends work and play, while awakening the urban cowboy in you. It is a tough jeans for the grownups.